Blog Grid
AEO and The Future of Online Visibility for Mortgage and Real Estate Leaders
In 2024, nearly 60% of Google searches in the United States ended without one single click to a website. And that number is only increasing. Users found the information they needed on the top of the search results page in what’s known as “position zero.”
Rocket + Redfin: What It Means for Independent Mortgage Lenders & How to Win
Rocket’s planned $1.75 billion acquisition of Redfin marks a major shift in the mortgage and real estate industries. This deal will have a real impact on independent lenders because Rocket will own one of the largest real estate search platforms that has approximately...
Leveraging PR for Business Growth – Turning Media Coverage into Results
More than two-thirds (68%) of PR professionals can show a direct connection between their PR efforts and a company’s financial performance, a number that rises to 78% when excluding uncertain respondents. This stat is according to the 2025 Cision-PRWeek Comms Report....
PR Strategies for Mortgage and Real Estate: Securing Media Coverage and Building Trust
The C-suite is more interested than ever in seeking the counsel of their PR teams. According to the 2025 Cision-PRWeek Comms Report, 84% of PR professionals surveyed reported this increased demand for their expertise. This growing reliance on PR professionals...
2025’s Must-Use Marketing Channels for Mortgage & Real Estate
The pressure is on. Sales and marketing departments in mortgage and real estate need to work hand in glove to produce leads, while laying the groundwork necessary to build trust in their brands to make them sustainable well into the future. They just need to grind through the present.
Mortgage Success: Growing Market Share with Effective Marketing & PR
In a world where attention is currency, only a strategic, high-impact marketing and PR approach will drive real growth for mortgage lenders and B2B technology vendors alike as they navigate the current environment. Competition in the marketplace for each new mortgage...
Building Website Authority: Human-Written Content is Critical for Success
According to a study by Neil Patel, human-written content performs better than AI content when it comes to organic traffic growth – a key component of website authority scores.
The Reality of AI Tools in Content Creation
Imagine you’re a mortgage lender, private lender or real estate brokerage receiving blog post content from a marketing firm hours after you requested it on a consistent basis. Cool, right? And then they always get immediately posted to your website.
Customized Social Media Content and Strategies Now Available to Optimal Blue’s OB Social Cloud Customers
Customized Social Media Content and Strategies Now Available to Optimal Blue’s OB Social Cloud Customers Optimal Blue selects Seroka Marketing & PR to create dynamic content for lenders on OB Social Cloud BROOKFIELD, Wis., March 4, 2024 – Seroka Marketing &...
Top Trends in Email, Blogs, Video, and More for the Real Estate and Mortgage Industries
In the dynamic landscape of digital media and evolving consumer preferences, it’s imperative for businesses in the mortgage and real estate industries to stay ahead of the curve in content marketing strategies.
While the effectiveness of core content types like email, blogs, videos, direct mail, infographics, white papers, and case studies is well-established, the key to leveraging these tools effectively lies in understanding and adapting to their latest trends.