by John | Mar 10, 2026 | Mortgage Industry Blog
Why Mortgage Brands Must Optimize for Authority in the Age of AI The way borrowers discover lenders in the AI environment has shifted. Permanently. Instead of scanning pages of blue links in Google search results, your audience increasingly receives answers and...
by John | Aug 19, 2025 | Mortgage Industry Blog
The Power of ChatGPT-5 for Mortgage Marketers: The Secret’s Out Mortgage industry marketing teams are under pressure to move faster and drive measurable results quicker. Teams know the tech is available to support them, thus the higher expectations. GPT-5 is not a...
by John | Aug 13, 2025 | Mortgage Industry Blog
First impressions no longer happen at the handshake. They’re made on LinkedIn. At your next mortgage industry conference, there’s a 60–70% chance that mortgage lenders or mortgage technology companies you meet will check your LinkedIn profile before or after your...
by John | Jun 2, 2025 | Brand Development, Mortgage Industry Blog
Over 60% of mortgage brokers say that social media, particularly Instagram reels and TikTok videos, now generate higher quality leads than traditional cold calling. Also, over 50% of real estate professionals say that social media provides the highest number and best...
by John | Mar 19, 2025 | Mortgage Industry Blog
Rocket’s planned $1.75 billion acquisition of Redfin marks a major shift in the mortgage and real estate industries. This deal will have a real impact on independent lenders because Rocket will own one of the largest real estate search platforms that has approximately...
by John | Mar 11, 2025 | Brand Development, Mortgage Industry Blog
More than two-thirds (68%) of PR professionals can show a direct connection between their PR efforts and a company’s financial performance, a number that rises to 78% when excluding uncertain respondents. This stat is according to the 2025 Cision-PRWeek Comms Report....
