Mortgage and Financial Services Blog

Retargeting Strategy: Essential for your Marketing Funnel

arrows hitting a dollar sign

What happens to the people who visit your website but never click the CTA, call, email you or fill out a short form? What about the people that you see “open” your emails in your email campaigns? Why don’t they contact you? There are many reasons why people don’t take the time to pursue the…


5 Steps to Developing a Sound Crisis Communications Plan

    By: Amy Hansen Do you have a crisis communications plan to work in tandem with your business continuity plan? Over the past three weeks, we have witnessed many businesses in the industry doing a great job of seamlessly moving their teams to remote work situations. But what has been less clear is whether…


7 Ways to Make the Best Out of Working Remotely

By: Scott Seroka Is it possible that some of your people are more productive (and maybe even happier) working from their home office? When America is back to running on all cylinders at the end of this pandemic, some companies may re-evaluate the benefits and drawbacks of having some people work remotely. Let’s start with…


Communicating Effectively in Today’s Virtual Business World

    By: Pat Seroka Wasn’t it just a few weeks ago that we were taking down the Christmas tree, watching the stock market continue to rise, even surpass 30,000 as we were settling in for an exciting and promising new decade? No one expected an invisible monster to invade our world and cause the…


Five Great Ways to Ease a Stressful Work Culture During COVID-19

By: Scott Seroka According to many news outlets and the mainstream media, the world is pretty much over. The second great depression is just around the corner, the toilet-paper shelves are empty, millions will be unemployed by tomorrow, and there’s no hope in sight. Yes, COVID-19 is horrible and can be devastating – experts say…


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