Customized Social Media Content and Strategies Now Available to Optimal Blue’s OB Social Cloud Customers

Customized Social Media Content and Strategies Now Available to

Optimal Blue’s OB Social Cloud Customers

Optimal Blue selects Seroka Marketing & PR to create dynamic content for lenders on OB Social Cloud

BROOKFIELD, Wis., March 4, 2024Seroka Marketing & PR, a branding, digital and strategic communications agency specializing in the mortgage industry, announced today that it has entered into a relationship with Optimal Blue to provide its lender customers on its OB Social Cloud with customized social media strategies and content.

John Seroka, President of Seroka Marketing & PR, said, “We’re excited about our relationship with Optimal Blue and their customers and look forward to the opportunity to provide them with best practices, platform insights and guidance on the latest social media trends. Our agency has more than 35 years of experience in the mortgage industry, so we are well qualified to help lenders gain a competitive edge in their respective markets.”

“Many lenders are underutilizing our social media management platform, OB Social Cloud. Our goal is to empower them with greater value and by collaborating with Seroka, they can easily receive tailored solutions and strategic insights to make the most of their social media presence,” said Michael Stallings, Vice President, Comergence by Optimal Blue.

The OB Social Cloud platform allows lenders to effortlessly register and deploy social media content, and offers easy customization or pre-approved scheduling of posts. In addition, the platform produces thorough reports to help lenders refine and adjust their social media strategies.

As part of the collaboration, Seroka will work closely with Optimal Blue’s lender customers to provide a range of social media services. This includes developing in-depth social media plans, creating posts, and overseeing day-to-day social media activities.

About Seroka Marketing & PR

With offices in Milwaukee, Wis. and Tampa, Fla., Seroka is a brand development, strategic communications and digital marketing firm specializing in the mortgage and real estate industries. For more information, call 1-866-379-0400 or visit