by John | Jul 21, 2026 | Content Marketing, Social Media
Nearly ½ of new construction buyers and 1/3 of existing home buyers consult social media before choosing a mortgage lender. Also, 56% of B2B decision-makers actively use thought leadership content, much of it distributed on LinkedIn, to evaluate potential partners. ...
by John | Jun 17, 2026 | Marketing Communications, Content Marketing
By 2027, mortgage lenders and mortgage technology companies will be competing in a marketplace flooded with AI-generated content. AI can generate endless content, but it cannot generate trust. As content becomes easier to create, credibility will become harder to...
by John | Apr 3, 2025 | Content Marketing
In 2024, nearly 60% of Google searches in the United States ended without one single click to a website. And that number is only increasing. Users found the information they needed on the top of the search results page in what’s known as “position zero.” This trend,...
by John | Nov 6, 2024 | Content Marketing, Mortgage Industry Blog
In a world where attention is currency, only a strategic, high-impact marketing and PR approach will drive real growth for mortgage lenders and B2B technology vendors alike as they navigate the current environment. Competition in the marketplace for each new mortgage...
by John | Oct 15, 2024 | Content Marketing, Uncategorized
According to a study by Neil Patel, human-written content performs better than AI content when it comes to organic traffic growth – a key component of website authority scores. We have found that many companies in the mortgage and real estate industries are relying...
