by John | Sep 1, 2026 | Brand Development
A prospective borrower asks an AI platform, “Which mortgage lender should I consider?” in the context of their financial situation. Or a prospective buyer of enterprise mortgage technology asks AI, “Which CRM platform do you recommend for my company?” in the context...
by John | Apr 23, 2026 | Brand Development
The Hidden Revenue in Your Mortgage CRM is Idle: Here’s Why There is a big difference between owning a CRM and engaging it in a way that produces revenue. For many, their CRM is a place where leads are stored, with good intentions of jumping in at a later date and...
by John | Jun 4, 2025 | Brand Development
Building trust on social media is about more than what you post. It’s also about how you implement. Whether you’re just starting or scaling up your strategy, this five step roadmap will help you create an intentional, effective presence that earns trust and drives...
by John | Jun 2, 2025 | Brand Development, Mortgage Industry Blog
Over 60% of mortgage brokers say that social media, particularly Instagram reels and TikTok videos, now generate higher quality leads than traditional cold calling. Also, over 50% of real estate professionals say that social media provides the highest number and best...
by John | Mar 11, 2025 | Brand Development, Mortgage Industry Blog
More than two-thirds (68%) of PR professionals can show a direct connection between their PR efforts and a company’s financial performance, a number that rises to 78% when excluding uncertain respondents. This stat is according to the 2025 Cision-PRWeek Comms Report....
by John | Mar 11, 2025 | Brand Development
The C-suite is more interested than ever in seeking the counsel of their PR teams. According to the 2025 Cision-PRWeek Comms Report, 84% of PR professionals surveyed reported this increased demand for their expertise. This growing reliance on PR professionals...
