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Your Company’s Brand vs. Your Company’s Reputation

Your Company’s Brand vs. Your Company’s Reputation

A brand is most popularly defined as the thoughts that come to people’s mind when they hear a company name or see its logo. However, this popular definition is overly simplistic and fails to account for how much influence brand has on the overall success of an...

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Seroka Launches Financial Industry Brand Optimizer℠

Seroka Launches Financial Industry Brand Optimizer℠

Unique brand development process designed specifically for community banks and credit unions BROOKFIELD, Wis., January 22, 2020 – Seroka, a brand development, digital and strategic communications agency specializing in the financial industry, has launched a new brand...

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What Motivates People to Buy?

What Motivates People to Buy?

By: Pat Seroka In one of my last blogs I encouraged all of you to consider: What do you sell? In this blog, I would like to explore: Why do people buy? The best place to seek out an answer is to look introspectively at yourself. Why do you make a purchase? When you...

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How Do You Define What You Sell?

How Do You Define What You Sell?

By: Pat Seroka Very often, when I visit with prospects or present to a group of businesspeople, I will ask the question, “What do you sell?” Since our firm specializes in the mortgage and real estate industries I will primarily get answers related to a product or...

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What is the Most Effective Form of Marketing?

What is the Most Effective Form of Marketing?

By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no...

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Seroka Named Credit Plus’ Partner of the Year 2018

BROOKFIELD, Wis., January 16, 2019 – Seroka Brand Development, a brand development, digital and strategic communications agency, is pleased to announce that it was named Partner of the Year 2018 by Credit Plus, a provider of third-party verifications to mortgage...

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