Your Company’s Brand vs. Your Company’s Reputation

Your Company’s Brand vs. Your Company’s Reputation

A brand is most popularly defined as the thoughts that come to people’s mind when they hear a company name or see its logo. However, this popular definition is overly simplistic and fails to account for how much influence brand has on the overall success of an...
Seroka Launches Financial Industry Brand Optimizer℠

Seroka Launches Financial Industry Brand Optimizer℠

Unique brand development process designed specifically for community banks and credit unions BROOKFIELD, Wis., January 22, 2020 – Seroka, a brand development, digital and strategic communications agency specializing in the financial industry, has launched a new brand...
What Motivates People to Buy?

What Motivates People to Buy?

By: Pat Seroka In one of my last blogs I encouraged all of you to consider: What do you sell? In this blog, I would like to explore: Why do people buy? The best place to seek out an answer is to look introspectively at yourself. Why do you make a purchase? When you...