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About
Seroka

A mortgage and financial industry agency with deep roots

For over 30 years, companies across the mortgage and financial industries have turned to us for branding and marketing support.

Seroka was founded in 1987 by Pat Seroka with one client; a small mortgage firm with big dreams, tremendous energy, and the courage to lead. In just five years, the firm became the largest independent mortgage company in Chicago and a few years after that, it was sold to the largest bank in Illinois. Since then, Seroka has grown its client-base throughout the United States, with a continued focus on serving the mortgage and financial industries from its Midwest and East Coast offices.

At Seroka, we ensure your brand takes center stage and truly resonates with your target audience. We will show you the right path to meet your growth objectives and beat your competition through strategic brand development and marketing activities.

Our approach is designed to meet your individual needs. Whether you are looking for comprehensive services, or help with a specific campaign, our experienced team of branding and marketing professionals can help you achieve the results you need to be successful. Let us put our 30+ years of experience to work for you!

Consider making our experience your competitive advantage.

Leadership Team

Not our team, but your team

“Strong brands will thrive with little advertising and weak brands will fail with extensive advertising”

PAT SEROKA – FOUNDER & CEO

Pat founded the agency in 1987, the natural culmination from years spent studying why people select one brand over another and the motivations behind brand selection. His agency’s reputation built rapidly gaining national recognition in the mortgage arena through joint ventures with the Mortgage Bankers Association (MBA).

Pat has been named Entrepreneur of the Year and has been frequently published in numerous mortgage publications. He is a member of the Porsche Club, holds a Competition Racing License for weekend fun, and enjoys traveling with his wife Linda.

Why Seroka

Mortage and financial industry companies have been turning to seroka for brand development and marketing support since 1987

we invite you to join our continually growing list of successful clients

At Armada Analytics, we needed to create a stronger brand to solidify our market position and provide clarity to who we are and what we stand for. The branding knowledge and expertise Seroka brought to the table was just what we were looking for. Aside from Seroka’s ability to take us through the entire branding process, they also provided intelligent insights and ideas about how to organize and inspire a culture of excellence in everything we do. Working with Seroka was a pleasure – their actions always demonstrated a genuine desire for our success.

Matt Legge  Chief Executive Officer

The Seroka group helped me execute a very important special project recently. It was refreshing to work with an agency partner who already understands the mortgage industry and all of the nuances that comes along with it. I found both John and Amy to be extremely professional, they brought innovative ideas to the table, kept the job on track, delivered on time and under budget. We were very pleased with the output.

Karen Fishman,  Mortgage Marketing Leader

Seroka’s disciplined process of using research, drilling into the core of our brand and refreshing it resulted in a renewed focus and restored enthusiasm among our entire staff. Seroka’s team took our refreshed brand and immersed it into our marketing efforts which included collateral materials, social media campaigns and they provided unique ways to enhance our brand’s perception and awareness.

Steve Storti  Chief Marketing Officer

 

For more than 13 years, we have exclusively used Seroka to build our brand and create our marketing strategy. Their results speak for themselves; we have become the fastest growing third-party verifications company in the country. Unequivocally, I would highly recommend Seroka to any organization that wants results and the right people with the right approach to maximize its marketing success.

Steve Grant  Credit Plus

Seroka’s depth of experience, particularly in working with mortgage bankers, was one of the primary reasons we selected them. It was a tremendous advantage for us to know that Seroka already had an understanding of what we do and what our struggles and goals were even before we started working with them.

Jean Badciong  –  Inlanta Mortgage

I started working with Seroka over a decade ago and have continued working with them throughout my career. Their in-depth knowledge and connections within the mortgage and fintech industries have been great assets to my marketing and PR efforts. Most recently, they assisted us at LendingQB with our marketing initiatives including producing our quarterly e-newsletters, promoting our webinars through emails and banner ads, creating our email campaigns and developing a dimensional mailer and trade show booth. I would recommend Seroka to anyone seeking a strong strategic marketing partner.

Linn Cook  –  LendingQB

We are excited to be continuing our relationship with Seroka. Their industry knowledge has proven to be of great value to us, and laid the groundwork for the marketing and public relations successes we’ve realized over the last year. Parkside Lending’s business is stronger as a result of our strategic partnership with Seroka.

Matthew Ostrander  –  Parkside Lending

As we moved forward I can confidently say that all of us at MSI are proud of our new brand, as it is a brand that we all believe in, and one that resonates very well with our customers and business partners. I would recommend Seroka to any company that is looking for a very strong brand development and strategic communications partner.

Mark Young  –  MSI

Pat Seroka and his team delivered to us exactly what we wanted, quickly and effectively, when upgrading our brand at The Mortgage Collaborative. <em>Listening</em> to a client about their needs is a learned and valuable skill set.  Seroka Brand Development / Strategic Communications has mastered it!

David G. Kittle  –  Vice Chairman  –  The Mortgage Collaborative

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