A mortgage and financial industry agency with deep roots
For over 30 years, companies across the mortgage and financial industries have turned to us for branding and marketing support.
Seroka was founded in 1987 by Pat Seroka with one client; a small mortgage firm with big dreams, tremendous energy, and the courage to lead. In just five years, the firm became the largest independent mortgage company in Chicago and a few years after that, it was sold to the largest bank in Illinois. Since then, Seroka has grown its client-base throughout the United States, with a continued focus on serving the mortgage and financial industries from its Midwest and East Coast offices.
At Seroka, we ensure your brand takes center stage and truly resonates with your target audience. We will show you the right path to meet your growth objectives and beat your competition through strategic brand development and marketing activities.
Our approach is designed to meet your individual needs. Whether you are looking for comprehensive services, or help with a specific campaign, our experienced team of branding and marketing professionals can help you achieve the results you need to be successful. Let us put our 30+ years of experience to work for you!
Consider making our experience your competitive advantage.
“Strong brands will thrive with little advertising and weak brands will fail with extensive advertising”
PAT SEROKA – FOUNDER & CEO
Pat founded the agency in 1987, the natural culmination from years spent studying why people select one brand over another and the motivations behind brand selection. His agency’s reputation built rapidly gaining national recognition in the mortgage arena through joint ventures with the Mortgage Bankers Association (MBA).
Pat has been named Entrepreneur of the Year and has been frequently published in numerous mortgage publications. He is a member of the Porsche Club, holds a Competition Racing License for weekend fun, and enjoys traveling with his wife Linda.
“If you do not take control of your brand, somebody else will.”
JOHN SEROKA – PRINCIPAL
John plays a key role in agency leadership and strategic initiatives that drive growth. He began his career as a mortgage loan originator in the Los Angeles and Orange County markets and is the current Chairman of the California MBA’s Mortgage Technology and Marketing Committee. He is a frequent speaker on mortgage industry trade show panels on various marketing and branding-related topics.
He graduated from Marquette University with a BA in Business and Broadcast and Electronic Communications and his interests include nutrition, fitness and outdoor activities.
“A brand can be the difference between a sale and no sale.”
SCOTT SEROKA – PRINCIPAL | CHIEF BRAND STRATEGIST |AUTHOR | SPEAKER
Scott leads the agency’s brand development and culture division. Some of his notable accomplishments include building brands and cultural infrastructures for numerous companies in the manufacturing and mortgage industries, ranging from global Fortune 500 organizations to smaller, privately held firms.
Scott resides in Oconomowoc, Wisconsin, with his wife and daughter. He is an avid photographer, and in his former life, he performed at The Second City improvisational theater in Chicago and was a stand-up comic in the Chicago and Milwaukee
“A well thought-out strategy yields much greater results than rolling out a series of tactics.”
AMY HANSEN – VICE PRESIDENT PUBLIC RELATIONS AND STRATEGIC PLANNING
Amy oversees client relationships and fosters an environment focused on getting Seroka’s clients results. She brings more than 20 years of marketing experience to her clients and plays a leading role in guiding campaign strategies. Throughout her career, Amy has established strong relationships with clients, key media and industry associations.
Most of her free time is spent at one of her son’s sporting events or with her family and friends.
“Marketing is a lot like trying a new recipe, it may not turn out the first time, but with some adjustments to your approach, you will eventually get it right.”
RACHEL SAWICKI – ACCOUNT SUPERVISOR
Rachel helps clients put the spark back in their marketing. Whether she is helping clients secure coverage with media outlets or increase their brand awareness on social media, Rachel is driven by her clients’ successes.
Prior to working for Seroka, Rachel spent over 12 years working for various agencies and corporations managing their marketing activities. She also worked as the Communications Director for the city of Williston in North Dakota during the oil boom where she had the opportunity to work with business leaders and media outlets from all over the world.
In her free time, Rachel enjoys spending time with family and friends, running, yoga, gardening, and baking.
“Giving an authentic voice to a brand through well-crafted content is critical to cultivating believability and brand loyalty.”
MARY-IRIS TAYLOR – SENIOR COPYWRITER
Mary-Iris joined Seroka in 2015 to lead the agency’s content development and copywriting services. She started her career in the financial services industry, and later moved to the agency side to pursue her passion for writing. Her financial services background served her well as she worked with clients in the banking, mutual fund, mortgage, investment and retirement services sectors.
While raising her family, Mary-Iris started and grew her freelance business, providing consulting and copywriting services for companies spanning many industries. She eventually returned to work outside of the home for a community credit union where she wrote copy promoting a wide range of financial products.
Mary-Iris holds a BA in Journalism from Marquette University.
we invite you to join our continually growing list of successful clients
At Armada Analytics, we needed to create a stronger brand to solidify our market position and provide clarity to who we are and what we stand for. The branding knowledge and expertise Seroka brought to the table was just what we were looking for. Aside from Seroka’s ability to take us through the entire branding process, they also provided intelligent insights and ideas about how to organize and inspire a culture of excellence in everything we do. Working with Seroka was a pleasure – their actions always demonstrated a genuine desire for our success.
Matt Legge Chief Executive Officer
The Seroka group helped me execute a very important special project recently. It was refreshing to work with an agency partner who already understands the mortgage industry and all of the nuances that comes along with it. I found both John and Amy to be extremely professional, they brought innovative ideas to the table, kept the job on track, delivered on time and under budget. We were very pleased with the output.
Karen Fishman, Mortgage Marketing Leader
Seroka’s disciplined process of using research, drilling into the core of our brand and refreshing it resulted in a renewed focus and restored enthusiasm among our entire staff. Seroka’s team took our refreshed brand and immersed it into our marketing efforts which included collateral materials, social media campaigns and they provided unique ways to enhance our brand’s perception and awareness.
Steve Storti Chief Marketing Officer
For more than 13 years, we have exclusively used Seroka to build our brand and create our marketing strategy. Their results speak for themselves; we have become the fastest growing third-party verifications company in the country. Unequivocally, I would highly recommend Seroka to any organization that wants results and the right people with the right approach to maximize its marketing success.
Steve Grant Credit Plus
Seroka’s depth of experience, particularly in working with mortgage bankers, was one of the primary reasons we selected them. It was a tremendous advantage for us to know that Seroka already had an understanding of what we do and what our struggles and goals were even before we started working with them.
Jean Badciong – Inlanta Mortgage
I started working with Seroka over a decade ago and have continued working with them throughout my career. Their in-depth knowledge and connections within the mortgage and fintech industries have been great assets to my marketing and PR efforts. Most recently, they assisted us at LendingQB with our marketing initiatives including producing our quarterly e-newsletters, promoting our webinars through emails and banner ads, creating our email campaigns and developing a dimensional mailer and trade show booth. I would recommend Seroka to anyone seeking a strong strategic marketing partner.
Linn Cook – LendingQB
We are excited to be continuing our relationship with Seroka. Their industry knowledge has proven to be of great value to us, and laid the groundwork for the marketing and public relations successes we’ve realized over the last year. Parkside Lending’s business is stronger as a result of our strategic partnership with Seroka.
Matthew Ostrander – Parkside Lending
As we moved forward I can confidently say that all of us at MSI are proud of our new brand, as it is a brand that we all believe in, and one that resonates very well with our customers and business partners. I would recommend Seroka to any company that is looking for a very strong brand development and strategic communications partner.
Mark Young – MSI
Pat Seroka and his team delivered to us exactly what we wanted, quickly and effectively, when upgrading our brand at The Mortgage Collaborative. <em>Listening</em> to a client about their needs is a learned and valuable skill set. Seroka Brand Development / Strategic Communications has mastered it!
David G. Kittle – Vice Chairman – The Mortgage Collaborative