By: John Seroka Recruiting high-performing loan officers is one of the most important things you can do as a mortgage lender to sustain your company. Yet, right now, this job is more challenging than ever as all hands are on deck managing sky-high origination volumes....
What happens to the people who visit your website but never click the CTA, call, email you or fill out a short form? What about the people that you see “open” your emails in your email campaigns? Why don’t they contact you? There are many reasons why...
Having a great marketing automation platform is only half the battle for mortgage industry marketers. The balance is your ability to leverage its full capabilities so that you can realize the intended benefits: efficiently scaling your marketing to provide a better,...
We’ve all been leveraging the same types of core content for years! However, new trends with each have emerged as digital media and consumer preferences continue to evolve. The top-performing core content types for B2B marketers in the mortgage industry...
By: John Seroka No matter what business you’re in, the only thing you’re really selling is trust. According to Merriam-Webster, trust is defined as “assured reliance on the character, ability, strength, or truth of someone or something.” According to...
