Blog Archive
Choosing the Right Marketing Agency: Five Essential Considerations for Success in Mortgage and Real Estate
When venturing into the competitive world of mortgage and real estate marketing, selecting the right agency to partner with can make all the difference. This decision should not be taken lightly, as the agency you choose will play a pivotal role in shaping the success of your marketing efforts.
2024 Email Marketing Best Practices and Trends for the Mortgage and Real Estate Industry
Email marketing has always been one of the strongest channels that mortgage industry and real estate industry marketers use. In fact, it may be even more vital now than ever since companies have had to shift substantially to digital channels to stay in touch with...
5 Tips to Align Sales & Marketing for Better Leads in Mortgage and Real Estate
Did you know that according to a study by Marketo, sales and marketing team alignment extracts 208% more value from marketing? Better alignment means you will attract better prospects and provide them with a better experience, so they convert at a higher rate.
5 Steps to Craft a Strong Tagline for Mortgage and Real Estate Firms
By: Scott Seroka Have you ever read a tagline or slogan and wondered what it meant? For example, how about the tagline “Impossible is nothing” in the ad showcased here by adidas? It’s typically what happens when cute, clever and creative get in the way of what a...
6 Tips for Clear, Trust-Building Messaging in Mortgage and Real Estate
One of the top challenges faced by many companies in the mortgage and real estate industry is how to clearly and concisely communicate their value propositions in a way that will resonate with their audiences and provide some level of differentiation. This is especially true among mortgage lenders and real estate companies as they both compete for top-producers that drive their businesses as well as competing for the end client.
Navigating the 8 Hurdles: Ensuring Your Mortgage Marketing Strategy Hits the Mark
Your company most likely develops an updated marketing strategy every year, but you may not be getting the desired outcome. If your strategy is going to be successful, your whole team has to have full confidence in it and cohesively persevere to carry it out. 8 common obstacles stand in the way of marketing success.
Master Social Engagement in Mortgage & Real Estate: A 10-Step Strategy for Success
The buyer path is much more complex than it used to be. This is due to the sheer volume of information on the Internet and social networks that connect people all over the world that build their circles of influence. Thus, people now travel a much less linear path when making decisions as they engage on social platforms and gather insights from a variety of sources.
Effective Retargeting: Driving Results in the Mortgage and Real Estate Industry
What happens to the potential clients who visit your website but never click the CTA, call, email you or fill out the form? What about those who merely “open” your emails without taking further action? There are many reasons why people don’t take the time to pursue...
6 Ways to Evaluate Success of Your Social Media Efforts in the Mortgage and Real Estate Industries
Social media is one of the most valuable marketing tools available to marketers in the mortgage and real estate industries, as social media platforms provide you with an opportunity to reach a wider audience and engage with your current and prospective clients in real time. However, measuring the effectiveness of your efforts can be a bit more complex, especially when tracing them back to measurable objectives.
What You Should Know About Marketing Automation in 2023 in the Mortgage and Real Estate Industries
In the mortgage and real estate industries, marketing automation serves two primary purposes. First, it helps nurture prospective homebuyers and build new account relationships by guiding them down the path towards doing business. Second, it assists in keeping existing clients satisfied while simultaneously seeking cross-selling opportunities.