by John | Jul 21, 2026 | Content Marketing, Social Media
Nearly ½ of new construction buyers and 1/3 of existing home buyers consult social media before choosing a mortgage lender. Also, 56% of B2B decision-makers actively use thought leadership content, much of it distributed on LinkedIn, to evaluate potential partners. ...
by John | Jun 4, 2025 | Social Media
In the mortgage and real estate industries, you need trust to turn attention into growth. Visibility alone isn’t enough. Building a magnetic brand on social media isn’t only about posting consistently, it’s about posting with authenticity, having a strategy, and...
by John | Aug 14, 2023 | Social Media
The buyer path is much more complex than it used to be. This is due to the sheer volume of information on the Internet and social networks that connect people all over the world that build their circles of influence. Thus, people now travel a much less linear path...
by John | Oct 31, 2022 | Social Media
Launching a new brand or re-launching an old one in the real estate or mortgage industry is a significant event that requires a lot of coordination and planning. And the social media aspect of the launch is a crucial component of the entire integrated marketing and...
by John | Mar 16, 2017 | Social Media
This is one of the top challenges that plagues many in the mortgage industry and is no simple task. No matter how much you post, follow others, share others content and tell the world about your personal or business pages, the favor never seems to be returned with the...
by John | Nov 5, 2015 | Social Media
Social media has become a significant factor in our personal and business lives. The proliferation of social media channels has created an atmosphere where people who have never met in real life can form friendships and bonds of trust where they share details about...
