Pat Seroka founded Seroka & Associates in 1987, the natural culmination to years spent studying why people select one brand over another and the motivations behind their brand selections. Pat’s agency’s good reputation built rapidly, gaining national recognition in the mortgage arena through joint venture activities Pat created with the Mortgage Bankers Association (MBA).
In the 1990s, Pat added a full-service Public Relations Division and in the early 2000’s an Interactive Communications Division to the agency. He also created the Homebuyers Information Institute, a resource for lenders to provide consumers with mortgage lending information, and operated it for eight years. In addition, he wrote, produced and directed a 30-minute television program entitled, “The Key to the Right Mortgage,” which was endorsed by the MBA and ran on PBS in the Midwest.
Pat has been named Entrepreneur of the Year by Ernst & Young and Merrill Lynch. He regularly speaks at various national and state mortgage and banking meetings and marketing seminars, and his articles have appeared in Mortgage Banking, The Wall Street Journal, National Mortgage News, and many other mortgage trade publications. He’s a member of the Mortgage Bankers Association of America and the Independent Business Association of Wisconsin. Pat and his wife Linda reside in Brookfield, Wisconsin. He is also a member of the Porsche Club, holds a Competition Racing License for weekend fun, and enjoys boating and traveling.