Amy Hansen
Vice President Public Relations and Strategic Planning

Amy views herself as an extension of each client’s marketing team. She has worked in public relations and advertising for 19 years, and has successfully managed accounts on a national, regional and local basis across a variety of industries. Her focus over the past 15 years has been primarily in the mortgage, fintech and manufacturing industries. Amy has worked hard to develop strong, mutually respectful relationships with key mortgage media outlets and influencers, including MBA Insights, National Mortgage News, Rob Chrisman, HousingWire, National Mortgage Professional, MPA, Progress in Lending, M Report, DS News and more. In addition, she has worked with clients to secure coverage in national outlets including the Wall Street Journal, New York Times, Chicago Tribune, Los Angeles Times, Oprah Magazine, Real Simple, Good Housekeeping, Redbook, Fox Business and many more.

Amy has extensive experience in virtually every area of public relations and marketing – from providing strategic counsel to clients, and conducting media interviews; to writing and placing press releases, feature articles, blogs and social media posts; to developing content for clients’ CRM systems to handling project management for marketing materials, brochures, social media, email blasts, white papers, case studies, interactive campaigns, e-newsletters, webinars, ads and more. She is a member of the Public Relations Society of Wisconsin and earned her B.A. in Communications at the University of Wisconsin – Whitewater.

Most of Amy’s free time is spent with her husband on the sideline of a basketball or football game or track meet cheering on their son or driving him to and from practice. She also enjoys walking their Boston Terrier, Braxton, entertaining, traveling, and spending time with family and friends.