Posts Tagged ‘mortgage marketing strategies’  

8 Ways to Build Trust in Your Mortgage Industry Brand

    By: John Seroka No matter what business you’re in, the only thing you’re really selling is trust. According to Merriam-Webster, trust is defined as “assured reliance on the character, ability, strength, or truth of someone or something.” According to the 2019 Edelman Trust Barometer, the firm’s annual global exploration of trust by industry, “financial…


Community Banks Leverage Mortgages to Build Relationships

Banks grow and prosper based largely on the number of relationships they create with each customer.  Typical goals are 3 to 4 products/services for sustainable relationships. What better way to initiate the first relationship than with a mortgage? Most new homeowners are truly excited and pleased with the lender who helped them buy their home….