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5 Steps to Creating a Winning Tagline

5 Steps to Creating a Winning Tagline ...

By: Scott Seroka Have you ever read a tagline or slogan and wondered what the heck it meant? For example, how about the tagline “Impossible is nothing” in the...
By: Scott Seroka Have you ever read a tagline or slogan and wondered what the heck it meant? For exa...

This Should Be Your Leading Brand Question…

This Should Be Your Leading Brand Questi ...

By: Pat Seroka When we initiate talks with new prospects for our services one of the most frequent questions we ask is, “What do you expect to achieve from a business r...
By: Pat Seroka When we initiate talks with new prospects for our services one of the most frequent q...

Nine Ways to Differentiate Your Bank's Brand

Nine Ways to Differentiate Your Bank ...

By: Scott Seroka “Here’s the problem, Scott. We’re all regulated the same way, and we pretty much offer identical services. All we can build our brand on is deliver...
By: Scott Seroka “Here’s the problem, Scott. We’re all regulated the same way, and we pretty m...

Can you trust your customer survey results?

Can you trust your customer survey resul ...

By: Scott Seroka Customer and employee surveys are one of the best ways to obtain critical feedback and measure performance in key areas. However, the way survey question...
By: Scott Seroka Customer and employee surveys are one of the best ways to obtain critical feedback ...
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