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You're not in charge of your brand. Your people are.

You're not in charge of your brand. ...

Every time I hear an advertisement, see a company’s tagline, read a website or brochure, I think about the brand promises the company is making to its customers. An...
Every time I hear an advertisement, see a company’s tagline, read a website or brochure, I thi...

Why Unique Value Propositions in Manufacturing are Overrated

Why Unique Value Propositions in Manufac ...

Do you really need a unique value proposition? Let's start by defining the word unique. According to dictionary.com, unique means "having no like or equal; unparalleled; ...
Do you really need a unique value proposition? Let's start by defining the word unique. According to...

Everything Your Brand Must Endure to Make a Sale

Everything Your Brand Must Endure to Mak ...

I’m going to walk you through the buyer’s journey and shine some light on the brand touchpoints that influence a purchase or partnership decision. As I do, I want you...
I’m going to walk you through the buyer’s journey and shine some light on the brand touchpoints ...

Avoid These Mistakes When Creating Your Tagline

Avoid These Mistakes When Creating Your ...

I’ll admit that whenever I see Addidas’ tagline, Impossible is nothing, I can’t figure out what that means. I also wondered what McDonald’s was thinking when they...
I’ll admit that whenever I see Addidas’ tagline, Impossible is nothing, I can’t figure out wha...
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