4 Steps to Building a Unique Brand for Your Financial Institution
By: Pat Seroka If you’re the CEO, CMO or board member of a financial institution, one of your greatest challenges is likely differentiating your brand from those of your many competitors. The financial industry is one of the most highly regulated industries in our country leaving little maneuverability when it comes to designing…
How is Your Financial Institution’s Brand Perceived? Do You REALLY Know?
By: Pat Seroka Every financial institution, and company for that matter, has three perceptions: That of its customers That of its employees, and That of its management When all three are in alignment, there is a clear pathway for growth, without confusion. Employees understand what their bank or credit union is known for,…
What Motivates People to Buy?
By: Pat Seroka In one of my last blogs I encouraged all of you to consider: What do you sell? In this blog, I would like to explore: Why do people buy? The best place to seek out an answer is to look introspectively at yourself. Why do you make a purchase? When you dig…
Top 3 Opportunities to Enhance Your Brand
By: Pat Seroka This is the most exciting time I’ve witnessed in marketing since starting my agency over 30 years ago. Long gone are the days of “spray and pray” marketing. The opportunities that abound today, particularly in the B2B world, to directly interact with customers and prospects has reached an intimacy never seen before…
How do You Define Your Brand?
A brand is what people think of when they hear the name of your company. It’s made up of your reputation, strengths, weaknesses and the experiences they have with it. It’s the most valuable intangible asset your company owns. Ideally, audience perceptions of your financial brand align with what you intended. But sometimes a gap…