Seroka Launches Financial Industry Brand Optimizer℠

Unique brand development process designed specifically for community banks and credit unions

BROOKFIELD, Wis., January 22, 2020Seroka, a brand development, digital and strategic communications agency specializing in the financial industry, has launched a new brand development program called Financial Industry Brand Optimizer that provides the tools, guidance and methodology necessary for community banks and credit unions to build a unique and compelling brand.

Seroka’s Financial Industry Brand Optimizer (FIBO) is grounded in helping financial institutions build strong brands based on attributes customers and members value the most in their banking relationship. Components include:

  • A brand audit research tool to measure how a financial institution’s brand is perceived by employees and customers/members
  • A competitive analysis guide
  • A process for identifying a financial institution’s most meaningful and relevant value propositions
  • A step-by-step guide for creating a strong brand promise and tagline

Program components can be purchased on an all-inclusive basis or à la carte and administered internally or with the support of Seroka Brand Development.

“In the midst of dealing with regulations and widespread competition, many community banks and credit unions have simply settled for weak brands that were the result of an antiquated, ineffective branding process,” said Scott Seroka, Principal and Chief Brand Strategist of Seroka. “We are excited to introduce this unique program and assist our clients with building strong and compelling brands that truly resonate with prospects, customers and members.”

For more information regarding Seroka’s Financial Industry Brand Optimizer, contact Seroka at or call 866-379-0400.

About Seroka

With offices in Milwaukee, Wis. and Orlando, Fla., Seroka is a brand development, strategic communications and digital marketing firm specializing in the mortgage and financial industries. For more information, call 1-866-379-0400 or visit