Adweek recently reported on a Forbes survey of nearly 500 upwardly mobile millennials. The article states that they are optimistic, entrepreneurial and purpose-driven. Understanding their motivations and desires will help any advertiser better reach and communicate with this rapidly upcoming segment.
Mortgage industry marketers take note, only 9% plan on interacting with you in person or by phone. Therefore, you must create a public relations and an online strategy that will grab their attention and convince them to reach out to you.
