Marketing Communications

We ignite the sales process with marketing communications tactics that generate curiosity and cultivate loyalty.

Are your marketing efforts capturing the attention of your best prospects?

Would you like a cohesive marketing campaign that will reach, influence and cause your prospects to contact you?

If you’re in the mortgage or financial industry and your marketing isn’t producing the results you expect, why not reach out to our marcomm experts at Seroka?


Convincing your target audience that your product – your brand – is the best option out there is no easy feat. Today it demands much more than promotion. You must ignite the sales process.

As your marketing agency, we start by building an understanding of your prospect persona(s) backed by solid data. This understanding provides focus for your inbound and outbound marketing strategies.

Inbound marketing and outbound marketing techniques working together build brand awareness, recall and drive conversions.

Our marketing experts work to establish a strong connection between you, your prospects, and your clients. This connection generates curiosity in your prospects and builds loyalty from your clients. We do it by integrating a range of brand positioning tactics into your communications strategy. We use inbound and outbound marketing techniques to build those connections.

Building on our knowledge of your company and your prospects, we develop your marketing messages and delivery channels. Then we continually measure and adjust our efforts to achieve optimal results and ensure the best return on your investment.

We build brands by creating effective, well-rounded campaigns. Our plans draw from both online and traditional communications tools. When we create your strategic marketing plan, it will include the elements necessary to capture attention and resonate with each of your target markets.


Our marketing communications services include creative development, writing, graphic design and project management for:

  • Collateral materials to showcase your product or service
  • Media advertising in appropriate trade and/or consumer publications or websites
  • Targeted direct mail
  • Dimensional mail
  • Email marketing campaigns
  • Newsletters
  • Tradeshow booths and materials
  • Sales presentations
  • Websites
  • Landing pages
  • Blogs/articles
  • Whitepapers
  • Case studies
  • Logo development for companies and products
  • Name development for products and companies
  • Event signage
  • Branding guidelines
  • Videos
  • Client satisfaction surveys
  • Market research
  • Infographics


Put our experienced events team in your corner. We will ensure your tradeshow or other industry event becomes an outstanding success by providing:

  • Trade show booth design and fabrication
  • Booth location selection
  • Shipping of all items
  • Construction of your booth at the event
  • Development of marketing materials needed at the event
  • Advance meeting with your staff to educate on how best to attract attendees
  • Pre- and post-event public relations
  • Social media strategy
  • Storage of your trade show booth and materials


Need some help in any of these areas? Give us a call. We have been creating successful marketing plans since 1987; read what some of our clients have to say about our efforts!

Have any questions, or would you like to learn more?  Contact us today!