Corporate Culture

We have a proven process for creating cultures of continuous improvement and operational excellence for mortgage and financial industry brands.

According to a 2018 Gallup Poll, only 34 percent of employees are engaged in their jobs.

Low employee engagement is typically a consequence of an unhealthy corporate culture driven by ineffective and/or toxic leadership. And, when you consider that low engagement is a leading killer of profitability and a drain on the bottom line, it’s no surprise that placing a focus on company culture has overtaken strategy as the number one focus of many CEOs.

If you believe that the culture at your mortgage or financial industry company needs to improve, contact us today to learn how we design and build cultures promoting teamwork, productivity, continuous improvement and operational excellence.


Culture is the unspoken social construct of an organization, rooted in a group’s behaviors, beliefs and mindsets.

When culture is properly managed, much like strategy, a company can achieve almost anything. However, when culture is mismanaged or ignored, employees disengage, competing priorities cause unnecessary conflict, productivity becomes sluggish, and the bottom line takes a beating. In other words, the health of your culture is directly tied to the overall success of your company!


While many companies desire to create a strong culture – a natural habitat for top-performers – not all of them are sure about how, or where to begin. When embarking on a culture initiative, we help you navigate through questions, such as…

  1. What kind of culture should I create for my company?
  2. How will I define our culture?
  3. Who should be the leader?
  4. Who is involved?
  5. How do I get universal buy-in?
  6. Are there best-practices?
  7. Is training involved?
  8. Do I start with the leadership team first?
  9. How do I inspire people the “live” our culture?
  10. What kind of values do we need to practice in order to live our culture?
  11. What happens if people resist?
  12. How long will it take for our new company culture to become our new way of life?

Yes, there are many moving parts to creating and implementing a formalized culture. Contact us to help you get started.


As the saying goes, you can’t manage what you don’t measure, so you’ll need to start with an internal brand audit and culture survey to benchmark how your employees, managers, and senior-leaders:

  • Define your brand
  • Feel about the quality or your products and service delivery (internally and externally)
  • Feel your brand stacks up to your competitors
  • Define your strengths and weaknesses
  • Believe your company could improve
  • Define your present culture
  • Feel about you, as an employer

Additionally, with the internal brand audit and culture survey, you’ll have an opportunity to measure brand loyalty and identify any internal issues impeding your ability to grow and achieve your company’s objectives.


Below is a list of the top 21 attributes your culture needs to possess to operate at peak-performance:

  1. Employee engagement
  2. Productivity
  3. Initiative
  4. Team building & collaboration
  5. High morale
  6. Communication
  7. Quality
  8. Reducing errors/mistakes
  9. Innovation and creativity
  10. Learning/education
  11. Sales-mindedness
  12. Curiosity
  13. Caring
  14. Safety
  15. Transparency
  16. Honesty
  17. Respect
  18. Customer-focus
  19. Attraction and retention of top-performers
  20. Continuous improvement
  21. Operational excellence

Contact us today to take the first step toward building a stronger culture for your company.