Marketing During the Pandemic
Best practices for continued growth
In our two new whitepapers, we outline the various impacts COVID-19 has had on the industry and explain why these new realities aren’t reasons to turn down your marketing efforts or abandon them completely. On the contrary, to stay relevant and top of mind throughout the pandemic and after we emerge from it, there are best practices you can start putting into place right now to engage with key target audiences. To read all about them, just click one of the buttons below.
Marketing During the Pandemic: Best Practices for Mortgage Industry Service Providers*
How to cultivate prospect and customer relationships in the new environment
*includes anyone on the B2B side of the mortgage industry…lenders with TPO channels and any companies that provide products or services to lenders or the industry as a whole
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By: John Seroka Recruiting high-performing loan officers is one of the most important things you can do as a mortgage lender to sustain your company. Yet, right now, this job is more challenging than ever as all hands are on deck managing sky-high origination volumes....
What happens to the people who visit your website but never click the CTA, call, email you or fill out a short form? What about the people that you see "open" your emails in your email campaigns? Why don't they contact you? There are many reasons why people don’t take...
By: Amy Hansen Do you have a crisis communications plan to work in tandem with your business continuity plan? Over the past three weeks, we have witnessed many businesses in the industry doing a great job of seamlessly moving their teams to remote work...