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Marketing and
Public Relations

 

Scott Seroka

Principal | Chief Brand Strategist | Author | Speaker

 

 

MARKETING

Your marketing efforts will be much more effective and profitable with a well-defined and appropriately differentiated brand. We will prepare a comprehensive marketing and PR strategy for your business to drive leads and grow your pipeline.

Our marketing communications services include creative development, writing, graphic design, and project management for:

  • Sales materials

  • Media advertising

  • Direct mail

  • Email marketing

  • Newsletters

  • Websites

  • Blogs/articles

  • Whitepapers

  • Case studies

  • Events

  • Videos

  • Surveys/questionnaires

  • Research

  • Infographics

 

PUBLIC RELATIONS

Public relations is about more than sending out an occasional press release. It’s about building brand awareness with your target audience, getting published in the right media outlets, obtaining recognition by those highly valued in the industry, and being prepared in the event of a crisis.

PR is about creating, promoting, and maintaining a positive brand reputation. And, it’s done by targeting the right messaging at the right audiences through the right media outlets. And when done well, it can effectively handle most any challenge that may present itself.

How do we do it?

  • Securing media placements from well-forged relationships

  • Gaining recognition through award opportunities

  • Establishing credibility through speaking engagements

  • Handling event planning and preparation

  • Managing crisis communications in times of need

 

Getting to know you

      • Brand discovery

      • Needs overview

      • Establishing goals

Identify metrics

      • Leads

      • Conversions

      • Sales

Contact us today to discuss your marketing and public relations needs.

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