Fractional Brand Manager

Someone needs to manage your brand.

If you’re the owner or CEO, it could be you, but you already have the weight of the world on your shoulders with growing your business, taking care of your customers and managing your poeple.

You could pass it on to your marketing team, but brand management and marketing are two completely different disciplines.

Larger companies know this, and it’s why most of them employ a full-time brand manager. But the good ones require a six-figure salary, and as a SMB, it’s a salary that is burdensome to afford. Plus, you don’t need a full-time brand manager anyway.

(You know where I’m going with this. Right?)

My Offer

For a small fraction of the cost of a full-time brand manager, I will provide you and your company with the TLC and attention your brand needs to stay relevant, competitive, top-of-mind, and most importantly, unignorable.

Scroll down a bit for a 30,000 foot overview of what I will bring to the relationship. For a 100 foot overview, contact me today.

Externally:

Clarify your customer-facing brand
Define your brand architecture system
Organize and lead your brand steering committee
Monitor online brand conversations
Monitor your competitors
Offer insights for brand enhancement
Create an ongoing Voice of Customer (VOC) program
Work alongside sales to learn how you could increase your brand value
Create your brand standards manual
Work with leadership to create and implement programs to improve internal metrics/KPIs
Much more…

Internally:

Clarify your employer brand
Create values blueprint
Monitor employer competition
Organize and lead your culture steering committee
Create your Culture Manual (Family Rules)
Organize an ongoing, proactive recruiting strategy
Populate your company’s job candidate pipeline
Work with leadership to create employee personas
Keep up to speed on the health of your culture
Work alongside HR to screen candidates
Offer ideas for enhancing the onboarding and training process
Work with leadership to build and promote an ongoing continuous improvement culture
Much more…

Contact us today to learn how we can measure the performance of your culture through a culture assessment.

CONTACT US TODAY

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