How strong is your financial institution’s brand? Does it effectively distinguish you from your competitors? Does it make your bank or credit union more appealing and help you attract new customers or members? Is your brand one that you are proud of and your employees truly believe in?

If you answered no to any of these questions, you’re not alone.

The fact is, many community banks and credit unions have settled for weak brands ─ being a financial institution with simply another name. With intense regulations and an overabundance of competition, it can seem impossible, or even pointless, to try to differentiate your bank or credit union from all the others.

This is largely due to an antiquated way of branding that has proven to be ineffective.

Financial Industry Brand Optimizer^SM

Seroka Brand Development has created Financial Industry Brand Optimizer (FIBO) ─ a unique brand development process designed specifically for financial institutions.

FIBO provides the tools, guidance and methodology you need to build a unique and compelling brand for your financial institution grounded on attributes your customers and members value most in a banking relationship.

Components include*:

• A brand audit research tool to measure how your financial institution’s brand is perceived by employees and customers/members
• A competitive analysis guide
• The process for identifying your financial institution’s most meaningful and relevant value propositions
• A step-by-step guide for creating a strong brand promise and tagline

*Components can be purchased all-inclusive or à la carte

FIBO can be administered internally by your team, or through the support of Seroka Brand Development.

Lift your financial institution out of the abyss of commoditization with a strong, compelling brand.