By: Scott Seroka
Let’s assume for a moment that you’re shopping for a new CRM for your mortgage or real estate company. There’s a good chance you already have some top considerations in mind. Or, if you’re planning a family trip with the kids, Disney may come to mind as a top option.
Perhaps you need an off-site venue for your annual strategic planning meeting, and that really cool resort just thirty minutes from your main office that has a knockout rating on yelp.com is your number-one consideration.
Here’s my question for you: When your ideal prospective clients are looking for a home or mortgage financing, where does your company’s brand sit in their minds?
Your company’s brand needs to endure quite a lot to earn a seat in the forefront of people’s minds, and the infographic below illustrates their journey.
I encourage you to take your company through this journey and consider how well it holds up to the many obstacles and diversions it must navigate to earn a front-row seat.
If you suspect that your company’s brand isn’t performing as well as it could in any part of the journey, contact us. We’re in the business of building and rehabilitating brands to be top performers.