Everything Your Bank’s Brand Must Conquer to Win a New Customer
By: Scott Seroka
Let’s assume for a moment that you’re shopping for a new CRM system for your bank. There’s a good chance you’ll likely consider a system like HubSpot or Zoho. Or, if you’re planning a family trip with the kids, Disney would most likely come to mind as a number one or two option. Perhaps you need an off-site venue for your bank’s annual strategic planning meeting, and that really cool resort just thirty minutes from your main office that has a knockout rating on yelp.com is your number-one preferred consideration. (I think you know where I’m going with this!)
Here’s my question for you: When your ideal prospective customers are looking for a (new) banking relationship, where does your bank’s brand sit in their minds?
Your bank’s brand needs to endure quite a lot to earn a seat in the forefront of people’s minds, and the infographic below illustrates their journey. I encourage you to take your bank through this journey and consider how well it holds up to the many obstacles and diversions it must navigate to earn a front-row seat. If you suspect that your bank’s brand isn’t performing as well as it could in any part of the journey, contact us. We’re in the business of building and rehabilitating brands to be top-performers.