Everything Your Brand Must Endure to Earn a New Client
By: Scott Seroka
Let’s assume for a moment that you need a new CRM system for your company. There’s a good chance you’ll likely consider Salesforce. Or, if you’re planning a ski trip to Colorado and need warm gear for the cold mountains, you’ll probably spend a few extra dollars to buy the best – North Face or Marmot. Perhaps you need a venue for your company’s three-day annual summit. That really cool resort one hour west of your main office with a reputation of having impeccable quality and service is your number-one preferred consideration. (I think you know where I’m going with this.)
Here’s my question for you: When your ideal prospective clients need the services you provide, does your brand come to their minds?
Brands need to endure quite a bit to earn a seat in the forefront of people’s minds. The infographic below illustrates their journey. I encourage you to take your brand through this journey and think of how well it holds up to the many calisthenics it must pass to earn a front-row seat. If you suspect your brand isn’t performing as well as it could in any of the areas below, contact us. We’re in the business of building and rehabilitating brands into top-performers.