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Corporate Culture

Scott Seroka

Principal | Chief Brand Strategist | Author | Speaker


We help companies in the mortgage industry win more business by building stronger relationships with customers and stakeholders.

We also work with senior leadership to create healthy, top-performing cultures of continuous improvement and optimized productivity by strengthening relationships between employers and employees.

We have a proven process for creating cultures of continuous improvement and operational excellence for mortgage and financial industry brands.


According to a recent Gallup Poll, only 34 percent of employees are engaged in their jobs.

Low employee engagement is typically a consequence of an unhealthy corporate culture driven by ineffective and/or toxic leadership. And, when you consider that low engagement is a leading killer of profitability and a drain on the bottom line, it’s no surprise that placing a focus on company culture has overtaken strategy as the number one focus of many CEOs.

If you believe that the culture at your mortgage or financial industry company needs to improve, contact us today to learn how we design and build cultures promoting teamwork, productivity, continuous improvement and operational excellence.

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Culture Defined

Culture is the unspoken social construct of an organization, rooted in a group’s behaviors, beliefs and mindsets.

Take The First Step To Improve Your Company Culture

While many companies desire to create a strong culture – a natural habitat for top-performers – not all of them are sure about how, or where to begin. When embarking on a culture initiative, we help you navigate through questions, such as… (See Next Slide)

Aspects Of Your Culture

  1. What kind of culture should I create for my company?
  2. How will I define our culture?
  3. Who should be the leader?
  4. Who is involved?
  5. How do I get universal buy-in?
  6. Are there best-practices?
  7. Is training involved?
  8. Do I start with the leadership team first?
  9. How do I inspire people to “live” our culture?
  10. What kind of values do we need to practice in order to live our culture?
  11. What happens if people resist?
  12. How long will it take for our new company culture to become our new way of life?

The Internal Brand Audit & Culture Survey

As the saying goes, you can’t manage what you don’t measure, so you’ll need to start with an internal brand audit and culture survey to benchmark how your employees, managers, and senior leaders.

Top Company Culture Attributes

1. Employee engagement

2. Productivity

3. Initiative

4. Team building & collaboration

5. High morale

6. Communication

7. Quality


Top Company Culture Attributes

8. Reducing errors/mistakes

9. Innovation and creativity

10. Learning/education

11. Sales-mindedness

12. Curiosity

13. Caring

14. Safety

Top Company Culture Attributes

15. Transparency

16. Honesty

17. Respect

18. Customer-focus

19. Attraction and retention of top-performers

20. Continuous improvement

21. Operational excellence

Contact us today to take the first step toward building a stronger culture for your company.

Are you ready to take your corporate culture up a notch?

Perhaps you are seeking more info? Either way, we are here to help!

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