Corporate & Employer Brand Assessment
Discover how your brand is perceived with our corporate and employer brand assessments.
Corporate Brand Assessment
Take the guesswork out of customer experience management and gain valuable insights about your brand’s performance: unearth how customers quantify and qualify their perception of your brand.
Our corporate brand assessments go deep into areas, such as:
What thoughts come to mind when your customers hear your name or see your logo
- How your brand performs in up to 12 key performance indicator (KPI) categories
- How well your customer expectations are being met
- What competitors your customers were considering before selecting your brand
- Top reasons customers selected your brand and how well their needs are being met
- Perceived strengths and weaknesses
- Customer loyalty
- Other feedback, as needed or desired
Employee Brand Assessment
Unlock the wealth of knowledge, insights and ideas your employees possess – from the quality of internal and external customer relationships to insights that executive leadership may need to be aware of.
Consider and weigh their valuable perspectives so you may move toward building a culture of continuous improvement within your financial institution. With our employee brand assessment, you will discover:
- Thoughts that come to mind when employees think of your brand
- What they believe your brand stands for
- How they believe your brand is performing in up to 12 key performance indicator (KPI) categories
- How well they believe your brand delivers on its unique value propositions
- How well they believe you brand performs compared to your competitors
- How they define the quality of customer relationships and loyalty
- Perceived strengths, weaknesses, opportunities, threats and trends
- Other feedback, as needed or desired
