How Do You Define What You Sell?

How Do You Define What You Sell?

By: Pat Seroka Very often, when I visit with prospects or present to a group of businesspeople, I will ask the question, “What do you sell?” Since our firm specializes in the mortgage and real estate industries I will primarily get answers related to a product or...
What is the Most Effective Form of Marketing?

What is the Most Effective Form of Marketing?

By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no...

Seroka Named Credit Plus’ Partner of the Year 2018

BROOKFIELD, Wis., January 16, 2019 – Seroka Brand Development, a brand development, digital and strategic communications agency, is pleased to announce that it was named Partner of the Year 2018 by Credit Plus, a provider of third-party verifications to mortgage...