We are here to help you discover, measure, and analyze the data behind your marketing efforts. Our campaign measurement and analytical capabilities are second to none.
Having the right tools in place to analyze and manage your brand’s success is critical in today’s digital world.
Tired of wasting resources on digital, email, and print marketing efforts that produce uncertain results? We can fix that! With our detailed campaign measurement and analytics tools, we can confidently evaluate your success by giving you a detailed look at the effectiveness of your marketing campaigns.
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We begin by assessing your marketing objectives and setting campaign conversion goals. These metrics may include phone calls, click-throughs, impressions, form submissions, new followers and more. Once the campaign gets underway, we put a host of tools to work to track campaign progress.
What we analyze, measure and track…
Opens, clicks, bounce backs, unsubscribes
Google Analytics and Search Console
Website activity including session duration, pages per session, audience demographics, percentage of clicks, top content, bounce rates
Specialzed Analytic Tools
Specialized tools provide insight on the best words and phrases to use in your marketing copy. Gather insight on comparisons and overlap with your competitors
New markets, trends, conversions, frequency, competition
Search Engine Optimization (SEO)
Internal links, titles and headlines, spam score, website content, URLS and meta descriptions
Clicks, engagement, impressions, audience growth, top posts, paid ad performance
Who is visiting your site, how they arrived, how long they stayed, pages viewed, impressions, clicks