Brand Development
Take advantage of the more than 35 years of experience in building brands within the financial and real estate industries.
Noted digital marketing expert Niel Patel and longtime Google CEO Eric Emerson Schmidt share the belief that the most significant influencer of your online visibility is your brand.
The simple fact is that company’s performance is directly tied to the strength, influence and integrity of your brand ─ not only in terms of winning new business, but also in terms attracting and retaining top-performers in the mortgage industry.
According to Forbes Magazine, “Put simply, your ’brand‘ is what your prospect thinks of when he or she hears your brand name.” It’s everything the public thinks it knows about your name brand offering —both factual (e.g., It comes in a robin’s-egg-blue box) and emotional (e.g., It’s romantic). Your brand name exists objectively; people can see it. It’s fixed. But your brand exists only in someone’s mind.”
If you struggle to define your brand and what it stands for, or if you find yourself in a perpetual state of rebranding due to a lack of brand confidence or focus, take advantage of our more than 30 years of branding experience. Rather than simply rebranding, let us help you develop a brand strategy that works for you and your company. As brand consultants to the mortgage and real estate industries, we know how to build your brand and, therefore, your success.
At Seroka, we have perfected a branding process over time. It’s focused on growing the key performance indicators (KPIs) and critical metrics that bring you success in your market. In addition, we design strategies for creating cultures of continuous improvement. The result is improved operational excellence and product/service leadership.
Have any questions, or would you like to learn more?
is experiencing any of the situations or symptoms in the next slide.
You have no brand tiebreaker (value proposition)
Sales are down
No messaging consistency
Unable to define your brand in a relevant or meaningful way
A change of business focus
Expanding through a merger or acquisition
Disorganized or confusing brand portfolio
Poor marketing ROI
Customer attrition
Measure the health and strength of your culture through an internal brand and culture research study. The results of the study will uncover obstacles limiting your ability to reach your goals, and will provide you with insights on how your brand is perceived by employees in more than fifteen categories.
Employee engagement
Teamwork
Productivity
Innovation and creativity
Attract and retaining top-performers
Operational efficiency
Leadership effectiveness
Quality and accuracy
And much more…
Our voice of customer research provides insights into how well your brand is performing and connecting with your clients. The feedback you receive will serve as a checklist of what you may need to do to strengthen your relationship with your customers. The result will be an increase in future business and referrals.
Brand relevance
Purchase consideration
Credibility
Equity
Loyalty
Sales
Much more…
Need some help in any of these areas? Give us a call.
We have been creating successful marketing plans since 1987; read what some of our clients have to say about our efforts!
Have any questions, or would you like to learn more? Contact us today!
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Effective Retargeting: Driving Results in the Mortgage and Real Estate Industry
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