Brand

Development

Take advantage of the more than 30 years of experience we have in building brands for the mortgage, financial and real estate industries.

Noted digital marketing expert Niel Patel and longtime Google CEO Eric Emerson Schmidt share the belief that the most significant influencer of your online visibility is your brand.

The simple fact is that company’s performance is directly tied to the strength, influence and integrity of your brand ─ not only in terms of winning new business, but also in terms attracting and retaining top-performers in the mortgage industry.

According to Forbes Magazine, “Put simply, your ’brand‘ is what your prospect thinks of when he or she hears your brand name.” It’s everything the public thinks it knows about your name brand offering —both factual (e.g., It comes in a robin’s-egg-blue box) and emotional (e.g., It’s romantic). Your brand name exists objectively; people can see it. It’s fixed. But your brand exists only in someone’s mind.”

If you struggle to define your brand and what it stands for, or if you find yourself in a perpetual state of rebranding due to a lack of brand confidence or focus, take advantage of our more than 30 years of branding experience. Rather than simply rebranding, let us help you develop a brand strategy that works for you and your company. As brand consultants to the mortgage and real estate industries, we know how to build your brand and, therefore, your success.

At Seroka, we have perfected a branding process over time. It’s focused on growing the key performance indicators (KPIs) and critical metrics that bring you success in your market. In addition, we design strategies for creating cultures of continuous improvement. The result is improved operational excellence and product/service leadership.

Are you a community bank? Check out our Financial Industry Brand Optimizer.

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Should You Rebrand?

Building or rehabilitating your brand would be necessary if your company is experiencing any of the situations or symptoms in the next slide.

You Need to Rebrand When

You have no brand tiebreaker (value proposition)
Sales are down
No messaging consistency
Unable to define your brand in a relevant or meaningful way
A change of business focus
Expanding through a merger or acquisition
Disorganized or confusing brand portfolio
Poor marketing ROI
Customer attrition

The Process: Internal Brand and Culture Research

Measure the health and strength of your culture through an internal brand and culture research study. The results of the study will uncover obstacles limiting your ability to reach your goals, and will provide you with insights on how your brand is perceived by employees in more than fifteen categories.

Employee Metrics We Aim To Improve

Employee engagement
Teamwork
Productivity
Innovation and creativity
Attract and retaining top-performers
Operational efficiency
Leadership effectiveness
Quality and accuracy
And much more…

Voice Of Client Research (VOC)

Our voice of customer research provides insights into how well your brand is performing and connecting with your clients. The feedback you receive will serve as a checklist of what you may need to do to strengthen your relationship with your customers. The result will be an increase in future business and referrals.

Client Metrics We Aim To Improve

Brand awareness
Brand relevance
Purchase consideration
Credibility
Equity
Loyalty
Sales
Much more…

Brand Identification And Restoration

As the leading branding agency for the mortgage, financial and manufacturing industries, our brand strategists will build a stronger and more compelling brand for your company. If needed, we can take you through the process of restoring a brand that may have lost its focus or relevance.

Brand Architecture And Portfolio Management

Are you growing through mergers or acquisitions? Are you creating new brands under your corporate umbrella? Do you need to rebrand your existing products and services? If so, you need a branding company that can construct a proper brand architecture system. See the next slide for aspects of a good brand architecture.

A good brand architecture system will:

Maximize the brand value of your umbrella brand and its sub-brands
Establish strategic guardrails for all brands in your portfolio
Lower the barriers of growth when acquiring or creating additional brands
Provide clarity for the unique value propositions of all your brands
Provide the logic supporting your company’s brand portfolio

Need some help in any of these areas? Give us a call. We have been creating successful marketing plans since 1987; read what some of our clients have to say about our efforts!

Have any questions, or would you like to learn more? Contact us today!