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Insights That Move the Industry
Rocket + Redfin: What It Means for Independent Mortgage Lenders & How to Win
Rocket’s planned $1.75 billion acquisition of Redfin marks a major shift in the mortgage and real...
Leveraging PR for Business Growth – Turning Media Coverage into Results
More than two-thirds (68%) of PR professionals can show a direct connection between their PR...
PR Strategies for Mortgage and Real Estate: Securing Media Coverage and Building Trust
The C-suite is more interested than ever in seeking the counsel of their PR teams. According to...
2025’s Must-Use Marketing Channels for Mortgage & Real Estate
The pressure is on. Sales and marketing departments in mortgage and real estate need to work hand...
Mortgage Success: Growing Market Share with Effective Marketing & PR
In a world where attention is currency, only a strategic, high-impact marketing and PR approach...
Building Website Authority: Human-Written Content is Critical for Success
According to a study by Neil Patel, human-written content performs better than AI content when it...
The Reality of AI Tools in Content Creation
Imagine you’re a mortgage lender, private lender or real estate brokerage receiving blog post...
Customized Social Media Content and Strategies Now Available to Optimal Blue’s OB Social Cloud Customers
Customized Social Media Content and Strategies Now Available to Optimal Blue’s OB Social Cloud...
Top Trends in Email, Blogs, Video, and More for the Real Estate and Mortgage Industries
In the dynamic landscape of digital media and evolving consumer preferences, it's imperative for...
Choosing the Right Marketing Agency: Five Essential Considerations for Success in Mortgage and Real Estate
When venturing into the competitive world of mortgage and real estate marketing, selecting the...
2024 Email Marketing Best Practices and Trends for the Mortgage and Real Estate Industry
Email marketing has always been one of the strongest channels that mortgage industry and real...
5 Tips to Align Sales & Marketing for Better Leads in Mortgage and Real Estate
Did you know that according to a study by Marketo, sales and marketing team alignment extracts...