How Manufacturers Can Attract and Retain Great People
By Scott Seroka When you hear manufacturers complain about how hard it is to find good people, do you share the same frustration? Your answer to this question will give you insight into the appeal your brand has among the “great people” (or top producers) in your...
You're not in charge of your brand. Your people are.
Every time I hear an advertisement, see a company’s tagline, read a website or brochure, I think about the brand promises the company is making to its customers. And I wonder if the company has a culture where people are motivated and driven to deliver on those...
5 Ways to Manage Culture in Times of Chaos
We suffered one heck of a roundhouse kick with COVID-19. Health concerns aside, business owners and employees were bracing for impact from day to day, and many times hour by hour as news developed, mandates went into place, and lockdowns took effect. Fast forward to...
