What Motivates People to Buy?

What Motivates People to Buy?

By: Pat Seroka In one of my last blogs I encouraged all of you to consider: What do you sell? In this blog, I would like to explore: Why do people buy? The best place to seek out an answer is to look introspectively at yourself. Why do you make a purchase? When you...
How Do You Define What You Sell?

How Do You Define What You Sell?

By: Pat Seroka Very often, when I visit with prospects or present to a group of businesspeople, I will ask the question, “What do you sell?” Since our firm specializes in the mortgage and real estate industries I will primarily get answers related to a product or...
What is the Most Effective Form of Marketing?

What is the Most Effective Form of Marketing?

By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no...
This Should Be Your Leading Brand Question…

This Should Be Your Leading Brand Question…

By: Pat Seroka When we initiate talks with new prospects for our services one of the most frequent questions we ask is, “What do you expect to achieve from a business relationship with us?” The responses we typically hear include wanting to grow their business,...