by pat | Sep 26, 2019 | Uncategorized
By: Pat Seroka Very often, when I visit with prospects or present to a group of businesspeople, I will ask the question, “What do you sell?” Since our firm specializes in the mortgage and real estate industries I will primarily get answers related to a product or...
by pat | Aug 14, 2019 | Uncategorized
By: Pat Seroka One of the most frequently asked questions I get is: What is the most effective form of marketing? I’m most often asked that from a budget standpoint, so a client knows where to put the largest share of their marketing dollars. The fact is, there is no...
by pat | Jul 24, 2019 | Mortgage Industry Blog
By: Pat Seroka When we initiate talks with new prospects for our services one of the most frequent questions we ask is, “What do you expect to achieve from a business relationship with us?” The responses we typically hear include wanting to grow their business,...
by pat | Apr 29, 2019 | Mortgage Industry Blog
By: Pat Seroka Did you know that there are more private jet landings per capita in Rochester, Minnesota than any other airport in the world? Yes, Rochester, Minnesota has more private jet landings than anywhere else because the Mayo Clinic is located there. People...
by pat | Apr 9, 2019 | Mortgage Industry Blog
By: Pat Seroka This is the most exciting time I’ve witnessed in marketing since starting my agency over 30 years ago. Long gone are the days of “spray and pray” marketing. The opportunities that abound today, particularly in the B2B world, to directly interact with...
