by pat | Feb 9, 2023 | Mortgage Industry Blog
Your ad agency is your most important partner in growing your business in the real estate or mortgage industry. Like your attorney or accountant, they can only provide results if you share all the details with them. By: Pat Seroka To get the greatest bang from your ad...
by pat | Mar 25, 2020 | Mortgage Industry Blog
Wasn’t it just a few weeks ago that we were taking down the Christmas tree, watching the stock market continue to rise, even surpass 30,000 as we were settling in for an exciting and promising new decade? By: Pat Seroka No one expected an invisible monster to invade...
by pat | Mar 10, 2020 | Brand Development, Mortgage Industry Blog
If you’re the CEO, CMO or board member of a financial institution, one of your greatest challenges is likely differentiating your brand from those of your many competitors. The financial industry is one of the most highly regulated industries in our country leaving...
by pat | Feb 19, 2020 | Mortgage Industry Blog
Every financial institution, and company for that matter, has three perceptions: That of its customers That of its employees, and That of its management By: Pat Seroka When all three are in alignment, there is a clear pathway for growth, without confusion. Employees...
by pat | Nov 14, 2019 | Uncategorized
By: Pat Seroka In one of my last blogs I encouraged all of you to consider: What do you sell? In this blog, I would like to explore: Why do people buy? The best place to seek out an answer is to look introspectively at yourself. Why do you make a purchase? When you...
