About Seroka
A mortgage and real estate industry agency with deep roots
For over 30 years, companies across the mortgage and real estate industries have turned to us for branding and marketing support.
Seroka was founded in 1987 by Pat Seroka with one client; a small mortgage firm with big dreams, tremendous energy, and the courage to lead. In just five years, the firm became the largest independent mortgage company in Chicago and a few years after that, it was sold to the largest bank in Illinois. Since then, Seroka has grown its client-base throughout the United States, with a continued focus on serving the mortgage and real estate industries from its Midwest and East Coast offices.
At Seroka, we ensure your brand takes center stage and truly resonates with your target audience. We will show you the right path to meet your growth objectives and beat your competition through strategic brand development and marketing activities.
Our approach is designed to meet your individual needs. Whether you are looking for comprehensive services, or help with a specific campaign, our experienced team of branding and marketing professionals can help you achieve the results you need to be successful. Let us put our 30+ years of experience to work for you!
Consider making our experience your competitive advantage.
Leadership Team
Not our team, but your team
PAT SEROKA – Chairman & CEO
“Strong brands will thrive with little advertising and weak brands will fail with extensive advertising”
Pat founded the agency in 1987, the natural culmination from years spent studying why people select one brand over another and the motivations behind brand selection. His agency’s reputation built rapidly gaining national recognition in the mortgage arena through joint ventures with the Mortgage Bankers Association (MBA).
Pat has been named Entrepreneur of the Year and has been frequently published in numerous mortgage publications. He is a member of the Porsche Club, holds a Competition Racing License for weekend fun, and enjoys traveling with his wife Linda.
JOHN SEROKA – President
“If you do not take control of your brand, somebody else will.”
John plays a key role in agency leadership and strategic initiatives that drive growth. He began his career as a mortgage loan originator in the Los Angeles and Orange County markets and is the current Chairman of the California MBA’s Mortgage Technology and Marketing Committee. He is a frequent speaker on mortgage industry trade show panels on various marketing and branding-related topics. He graduated from Marquette University with a BA in Business and Broadcast and Electronic Communications and his interests include nutrition, fitness and outdoor activities.
SCOTT SEROKA – Six Sigma LBBP Chief Brand Strategist, Author & Speaker
“A brand can be the difference between a sale and no sale.”
Scott leads the agency’s brand development and culture division. Some of his notable accomplishments include building brands and cultural infrastructures for numerous companies in the manufacturing and mortgage industries, ranging from global Fortune 500 organizations to smaller, privately held firms. He is a Six Sigma Lean Black Belt Professional and is adept at employing Six Sigma and Kaizen methodologies to create strong, lasting brands and the cultures to support them. Scott resides in Oconomowoc, Wisconsin, with his wife and daughter. He is an avid photographer, and in his former life, he performed at The Second City improvisational theater in Chicago and was a stand-up comic in the Chicago and Milwaukee
AMY HANSEN – Vice President Public Relations & Strategic Planning
“A well thought-out strategy yields much greater results than rolling out a series of tactics.”
Amy oversees client relationships and fosters an environment focused on getting Seroka’s clients results. She brings more than 20 years of marketing experience to her clients and plays a leading role in guiding campaign strategies. Throughout her career, Amy has established strong relationships with clients, key media and industry associations. Most of her free time is spent at one of her son’s sporting events or with her family and friends.
HERB GUENTHER
DIRECTOR OF DIGITAL MARKETING STRATEGY
RACHEL DRAGE
ACCOUNT SUPERVISOR
ERICA VANDEE
ACCOUNT SUPERVISOR
CELESTE CZAICKI
CREATIVE DIRECTOR
MIKE SLOWIK
CREATIVE DIRECTOR
MARY-IRIS TAYLOR
SENIOR COPYWRITER
Hear what our clients have to say about working with Seroka
For more than 17 years, we have exclusively used Seroka to build our brand and create our marketing strategy. Their results speak for themselves; we have become the fastest growing third-party verifications company in the country. Unequivocally, I would highly recommend Seroka to any organization that wants results and the right people with the right approach to maximize its marketing success.
- Greg Holmes – Chief Revenue Officer – Xactus
I first met Pat early in both of our careers in the 80s. Our paths intersected frequently over the years, most recently with his firm creating and launching our Mortgage Advisory Partners brand and administering our marketing and public relations activities. Today our firms work together with several mutual clients to help them successfully navigate the tumultuous economic waves. For any mortgage or real estate industry company wishing to take their marketing to the next level, I would certainly recommend making Seroka’s experience your advantage.
- Brian Hale CEO/Senior Advisor
At Armada Analytics, we needed to create a stronger brand to solidify our market position and provide clarity to who we are and what we stand for. The branding knowledge and expertise Seroka brought to the table was just what we were looking for. Aside from Seroka’s ability to take us through the entire branding process, they also provided intelligent insights and ideas about how to organize and inspire a culture of excellence in everything we do. Working with Seroka was a pleasure – their actions always demonstrated a genuine desire for our success.
- Matt Legge Chief Executive Officer
The Seroka group helped me execute a very important special project recently. It was refreshing to work with an agency partner who already understands the mortgage industry and all of the nuances that comes along with it. I found both John and Amy to be extremely professional, they brought innovative ideas to the table, kept the job on track, delivered on time and under budget. We were very pleased with the output.
- Karen Fishman, Mortgage Marketing Leader
Seroka’s disciplined process of using research, drilling into the core of our brand and refreshing it resulted in a renewed focus and restored enthusiasm among our entire staff. Seroka’s team took our refreshed brand and immersed it into our marketing efforts which included collateral materials, social media campaigns and they provided unique ways to enhance our brand’s perception and awareness.
- Steve Storti Chief Marketing Officer
Seroka’s depth of experience, particularly in working with mortgage bankers, was one of the primary reasons we selected them. It was a tremendous advantage for us to know that Seroka already had an understanding of what we do and what our struggles and goals were even before we started working with them.
- Jean Badciong – Inlanta Mortgage