In a sea of mortgage brands how do you differentiate your brand from the dozens, if not hundreds, of other brands you compete with in your market?
It’s not your logo, website, advertising or graphics but rather setting clear expectations of the experience customers will have in doing business with you. Letting them know “why” they need to come to you for their mortgage and then communicating that throughout all your marketing outreach.
A Forbes article titled Thoughtful Branding: Where the Company Begins and Ends documents 6 thought provoking questions mortgage companies, or for that matter any company, should ask themselves as they clarify and build their brand for maximum success.
