Archive for December, 2019  

8 Ways to Build Trust in Your Mortgage Industry Brand

    By: John Seroka No matter what business you’re in, the only thing you’re really selling is trust. According to Merriam-Webster, trust is defined as “assured reliance on the character, ability, strength, or truth of someone or something.” According to the 2019 Edelman Trust Barometer, the firm’s annual global exploration of trust by industry, “financial…


 

5 Roadblocks Banks Face When Branding

By: Scott Seroka FACT: There are too many banks pushing soft, blurry, irrelevant brands – brands that do little if anything to convince customers to consider a relationship with their banks. Perhaps you’re one of them?   It’s frustrating, and the reason they find themselves in this predicament is because they rely on an old…


 

6 Ways Mortgage Industry Firms Can Boost Google Rankings

man on safari searching

    By: John Seroka According to Accenture, 94 percent of B2B buyers report that they conduct some form of online research before purchasing. And we already know consumers conduct significant online research before purchasing a home. Almost all businesses in the mortgage, private lending and CREF (commercial real estate finance) industries see the value…


 

The 6 Major Components of Your 2020 Marketing Plan

    By: Pat Seroka You’re likely in the final stages of completing your marketing plan for next year. Now is a great time to take a 20,000-foot view and ensure it includes these 6 major components: RESEARCH: Make sure you refresh your research from prior years. Market conditions change, your prospecting universe may have…


 

6 Ways Disengaged Employees Could Hurt Your Bank

By: Scott Seroka It was a typical day in the neighborhood at a small community bank.  That is, until a 2016 Jeep Wrangler was dropped off in the bank’s parking lot by a repo company. The debtor only made three payments in the first seven months of the life of the loan. And, because the…


 

Your Bank’s Brand vs. Your Bank’s Reputation

By: Scott Seroka A brand is most popularly defined as the thoughts that come to people’s mind when they hear a company name or see its logo. However, this popular definition is overly simplistic and fails to account for how much influence brand has on the overall success of an organization. The problem is that…