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What Motivates People to Buy?

What Motivates People to Buy?

    By: Pat Seroka In one of my last blogs I encouraged all of you to consider: What do you sell? In this blog, I would like to explore: Why do people buy? The best place to seek out an answer is to look introspectively at yourself.  Why do...
The Difference Between Brand and Reputation

The Difference Between Brand and Reputation

By: Scott Seroka Several years ago, I had an experience that I am often reminded of as I work with our clients on building their brands. There I was in the conference room of a San Diego mortgage company, helping the senior leaders understand our approach to building...
8 Reasons Why Many Marketing Strategies Fail

8 Reasons Why Many Marketing Strategies Fail

If your marketing strategy is not meeting your goals we can help. Fill out the form for a free consultation and let us know a good time or two to connect with you today or whenever works best for you. We look forward to a great conversation!   MBA National...
8 Reasons Why Many Marketing Strategies Fail

8 Reasons Why Marketing Strategies Fail

    By: John Seroka If you don’t think you had a successful marketing strategy this year, what makes you think it will be successful next year? What did you learn from your experience? Many companies throughout the mortgage industry annually create their...
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