In this episode of Lykken on Lending aired on January 29th, 2018, I was honored to be the Hot Topic guest speaker.
Topics discussed in this episode include:
- Facebook is deprioritizing content from brands with their new algorithm. What does this change mean to mortgage industry marketing execs and how can they navigate these changes for their benefit?
- Hyper-personalization of video is becoming a hot trend. It is easier than ever to produce videos at scale down to the individual level. How is this done and why should marketers invest the time and resources in doing this?
- Advances in campaign measurement. What should marketers be doing to get better insight and do a better job of creating higher campaign ROI?